Want to drive Pinterest traffic to your new blog? Well, I created a little challenge of taking a Pinterest account from 0 to 100k monthly impressions. But not just that, we are also going to drive a good amount of traffic and make a few sales within the process.
Why Did I Create the Challenge?
In my experience with Pinterest, I have learned that Pinterest is always evolving. Therefore, we need to use methods that are working at the moment. So in that case, I’ll be updating this post every time when Pinterest gets a major update.
This challenge is for helping you and I grow together without spending a dime on courses because I know that you may be starting your blog without a good amount of capital in your pocket.
Plus I want to let you know that it is highly possible to start from zero and reach thousands of people on Pinterest. Without even having a ton of followers on your business profile.
So let’s dive into it, shall we?
One word, SEO.
I know by now you probably heard people talk about SEO in their blogs. But I don’t want to bore you with the details of SEO right now.
But for those who don’t know, SEO stands for Search Engine Optimization. What this means is that if you optimize your blog the right way, you’ll be able to appear in search engines like google, bing, etc.
But what we are going to start with is Pinterest SEO.
Why Pinterest SEO Is Key To Your Blog’s Success
I get it, a lot of people still think that Pinterest is a social media platform but that is not entirely true. Pinterest is more of a search engine and less of a social media platform. In fact, it’s becoming more and more of a search engine and less of a social media platform.
The reason I love Pinterest SEO unlike Google, it is very easy to rank for keywords when you have a small blog. Pinterest is far more friendly for new creators because they want to have more and more creators on their platform.
This means that you are able to compete for popular keywords with big accounts and still generate traffic.
To my surprise, those with big names on google and youtube still don’t know how to kill it on Pinterest while amateurs are killing it. I say this because I’m one of those amateurs.
I’ve heard a lot of stories from people who took their businesses to six figures on the platform within a year so the sky is really the limit here.
How To Prepare Your Pinterest Account For SEO
Okay, here is one of the tricky parts. If you have a personal account, I advise you to start a business account, which is very easy. Here is the link. What a lot of people are doing wrong is trying to drive traffic with a personal account.
Here are other blogging mistakes that you should avoid! Just in case you are making some of them.
I tried that, It did not work at all. So if you really want to drive traffic from Pinterest to your blog, then you’re gonna need a business account.
When I created this blog, while writing some of my few articles, I created my Pinterest Business account.
Then, I claimed my website Domain which is very easy to do. If you have Yoast SEO plugin, it can be done in a few seconds if not minutes. You can easily google that.
Now you can also enable rich pins on your blog. This will enable Pinterest to show more information on each of your pins. This will help all of your pins to rank high on Pinterest search. This is one of the most important things that one must do on Pinterest to improve their SEO game.
The process to enable Rich Pins is very easy and it takes seconds to do so. If your website has been claimed on Pinterest, click this Link. This will take your straight to Rich Pins Validator. What your need to do is copy any link post link on your blog and paste it on the validator and click on validate.
When you get this message “Congratulations! your rich pins are approved and on Pinterest.” then you are successful
How To Build Your Boards
This is another point we should be very careful about because the performance of our pins relies on the boards. If you pin your pins on irrelevant boards, Pinterest can see this and they can easily disregard your pins because they bring no value to the audience interested in that particular board.
I used to create boards and plug in some keywords and hashtags on my boards and experienced something strange. It took a lot of time for my pins to perform, but they eventually performed. And then I did something different and created boards without descriptions and those boards started to drive a significant amount of traffic in a short period of time.
This brought me to a simple conclusion. Do not stack your boards with random keywords and try to game the system. Instead, create boards as if you are creating categories on your blog and just describe them with only the keywords on the name itself.
Do not overcomplicate things.
Do A Keyword Research On The Platform
When it’s time for you to create content that people are looking for on Pinterest, there is a trick that I use in order to get the idea of what to write about.
I know a lot of people might tell you to buy keyword research tools in order to get some keywords that a lot of people aren’t writing about, but what about if you are just starting out without any money. Well, there is still hope for such people.
We are going to use Pinterest for keyword research.
Go to Pinterest and on the search bar, start to type in the main keyword of your blog. When your hit search, Pinterest will show your suggested additional keywords. The search phrases are shown from the left to the right and you can use them to come up with a blog post.
You can also click one of them in order to increase the number of more specific keywords to use. This trick will also help your build a long tail title for your blog posts.
Since these keywords are suggested on Pinterest, it means that they are the ones bring more search traffic on Pinterest.
Another keyword tool that comes for free on Pinterest is the ads platform and it looks something like this:
I use the keywords I find in here for my pin descriptions.
Now let’s Start The Challenge!
If you have any questions about this, then do not be afraid to ask. I will personally get back to you as soon as I possibly can.
If you found this post helpful, please let me know in the comment section below. You can also help by following us on Pinterest . Did I leave something out? Please let me know.
Lifestyle Nerd, Signing Out!!